In September 1997 Matthew Williamson showed his infamous debut collection, ‘Electric Angels', during London Fashion Week.
Bias cut dresses and separates in exotic shades of tangerine, fuchsia and magenta were worn by models Kate Moss, Helena Christensen and Jade Jagger. This unique collection of bright, intricately detailed pieces defined and set the pace for the highly recognisable Matthew Williamson signature aesthetic. Press coverage followed on the front pages of the British national press, and international publications including UK, French, Italian and American Vogue.
Spring 2005 saw the launch of the first Matthew Williamson fragrance.
The Matthew Williamson bath oil, body cream and candle are also now available and the range will continue to expand.
The perfume is supported with a global advertising campaign which won the 'Best Fragrance advertising 'award at The FiFi's in 2006.
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