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Moschino

Irreverent and full of pun (Fashion Ready to Where'), Franco Moschino is the accidental fashion designer. He studied fine arts at the Accademia delle Belle Arti (1971) so that he can be a painter. But while he was still in school, he was already freelancing as a fashion illustrator, and landed a job as sketcher for Gianni Versace in 1971. He left fine arts when he realized that fabric and tailoring was also a form of expression.

He started working as a designer for Cadette (1977-1982) and launched his own label in 1983, showing his "message laden fashion" -- Stop the Fashion System!; Who's to say what is good taste'; Moschino designs are often involved with their message, whether it's in the form of text on cloth or a visual pun in the form of a sprout covered bikini. His clothes are always wearable and sexy.

Although Moschino usually parodied the fashion industry and the fashionistas themselves, with the hope of destroying the dictates of fashion, he found himself at the top of the business and his creations became status symbols. He was very successful in making fashion fun! He broke all the rules and came out a winner.

When Franco Moschino died in 1994, the fashion industry lost one of its bright stars.

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