Founded in 1916 in Parma, the Acqua di Parma company started out by offering an Eau de Cologne intended to scent the handkerchiefs of elegant men.

Since the 1930s, this Eau de Cologne or "Colonia" has become a real symbol of Italian elegance.

Worn since the 1950s by stars such as Humphrey Bogart, Cary Grant and Ava Gardner, today the " Colonia " fans include celebrities and opinion leaders.