The Alfred Sung trademark had gained great fame in North America for its fashions, however in 1986, with the launch of Parfums Alfred Sung through Riviera Concepts, its new licensee, the Sung trademark further raised its profile and status by becoming a famous fragrance brand.
Sung by Alfred Sung, the first ladies perfume launched in 1986, was followed by numerous successful launches. Alfred Sung fragrances have enjoyed an unprecedented success in North America.
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