The Fifi UK fragrance awards – lovingly nicknamed the fragrance industry Oscars – are a series of awards voted for by members of the Fragrance Foundation and industry insiders. The Fragrance Foundation itself is an educational organisation setting standards of excellence for the fragrance industry in the UK, with a view to expanding the appreciation and use of fragrance in all its forms.
The list of nominees for the 2012 Fifi awards has been revealed, and we are extremely excited to see ourselves appear as part of the longlist for the Retailer of the Year award!
Other categories revealed are Best New Female Fragance in Limited Distribution, Best New Male Fragrance in Limited Distribution, Best New Fragrance for Women, and Best New Fragrance for Men. Take a look at the list below and let us know which scents you think should come out on top come the awards ceremony on Thursday 17th May 2012…
Best New Female Fragrance in Limited Distribution
Salvatore Ferragamo Attimo L’Eau Florale
Batucada L’Artisan Parfumeur
Bottega Veneta
Chanel Les Exclusifs Jersey
Diane Von Furstenberg Diane
Dolce & Gabbana The Velvet Collection Velvet Desire
Guerlain L’Art et la Matiere Spiritueuse Double Vanille
Illamasqua Freak
Jo Malone Wild Bluebell
Juliette Has a Gun Vengeance Extreme
Penhaligons Juniper Sling
La Perla Divina
Lanvin La Plume
Dior New Look 1947
Organic Glam Orange Blossom
Oscar de la Renta Espirit d’Oscar
The Disney Store Pixie Dust
Angela Flanders Precious One
Roja Parfums Danger Parfum
Serge Lutens Vitriol d’Oeillet
Tom Ford Private Blend Jasmin Rouge
Van Cleef & Arpels Precious Oud
Best New Male Fragrance in Limited Distribution
Batucada L’Artisan Parfumeur
Boss The Collection Velvet and Amber
Dolce & Gabbana The Velvet Collection Velvet Wood
Penhaligons Juniper Sling
Roja Dove Scandal Pour Homme
Tom Ford Neroli Portofino
Best New Female Fragrance
Balenciaga L’Essence
Benefit Ring My Bella
Bottega Veneta
Calvin Klein Forbidden Euphoria
Coleen Butterflies
Diane Von Furstenberg Diane
Estee Lauder Sensuous Nude
Gucci Guilty Intense Pour Femme
Guerlain Shalimar Parfum Initial
Illamasqua Freak
Agent Provocateur L’Agent
Lanvin Jeanne La Plume
Laura Ashley Green Meadow
Lolita Lempicka Eau de Toilette
Marc Jacobs Daisy Eau So Fresh
National Trust Coast
Red or Dead Release Me
Floris Sirena
Tom Ford Violet Blonde
Yardley Royal English Daisy
Best New Male Fragrance
Ben Sherman
David Beckham Homme
Floris Mahon Leather
Superdry Double Dry
Topman Parfum No. 16
Topman Parfum No. 27
Voi For Him
