You’ve got to love old Hollywood. Effortlessly magnetic with a timeless appeal, the silver screen and its icons are an enduring source of inspiration for perfumers seeking to capture the golden age of glamour. For the latest chapter in its jet set Premiere fragrance line, Gucci takes the extreme brilliance down a notch and looks towards the more dulcet side of Tinseltown style.
The Gucci Premiere Eau de Toilette is a softer, more sparkling interpretation of Premiere, capturing the everyday elegance of off duty glamour. It borrows elements from the original Eau de Parfum in its exaltation of seductive orange blossom, but absolutely stands on its own as a unique fragrance with its subtle recrafting of notes.
Reprising her star turn as the face of the line is the transcendent Blake Lively, photographed by Mert Alas and Marcus Piggott. Like a modern-day Veronica Lake, Blake’s tumbling blonde waves and magnetic presence capture the feel of the fragrance perfectly.
Top Notes: Bergamot, Orange Blossom
Heart Notes: Freesia, Jasmine Sambac, Bulgarian Rose
Base Notes: Leather, Musk, Patchouli
Gucci Premiere Eau de Toilette opens with an effervescent shimmer of bergamot and orange blossom, the latter adding a delicious tanginess reminiscent of a tall glass of champagne. Though citrus-centric, the opening never turns sharp, instead glowing with an elegant and diffused brightness.
The radiance of this opening is supported a heart that’s every bit as beautiful. Its bouquet notably features the silky delicacy of freesia and the almost-solar warmth of jasmine sambac, which lend texture and depth to the bubbliness. The base is where we reach more familiar, glamorous Gucci territory. A note of butter soft leather blended with patchouli provides some exquisite shade to an otherwise very sunny fragrance, ending proceedings with an exceptional magnetism that wears so wonderfully on the skin.
It’s a seriously lovely fragrance for everyday wear, taking you through from summer to autumn in suitably glamorous style.
What’s your favourite ‘off-duty glamour’ fragrance?