20th October 2015

Bumble and bumble Don’t Blow It, Your new (H)Air Styler

Bumble and bumble Don't Blow It Banner Colour

Chelsey Signature copy

We’ve all been there. You either wake up late or you get in from work late. All you can think about is ‘what’s for dinner’ then *SNAP* the dreaded realisation comes along… You’ve got to wash your hair.

If, like me, you see washing your hair as an absolute chore and the thought of a sleek blow dry remains a mere dream, you’ll feel my pain. You know when you’ve gone to bed with wet hair thinking you’ll wake up with a glorious bed head, but it just doesn’t happen? Well now it can, and it’s all thanks to Bumble and bumble.

Luckily for us lazy girls, Bumble’s main goal is to keep us looking good. They’ve taken inspiration from the ‘undone chic’ look that was huge on the 2015 runways, while also taking into account our hectic ‘I have zero time to even text back’ schedules, and they’ve created a game changer: Don’t Blow It.


What’s It All About?

Bumble and bumble Don't Blow It

Don’t Blow It is a first for Bumble and bumble. The air-drying tool allows you to banish flyways and still achieve voluminous texture without blasting your hair full of hot air. We all suffer from breakage, with years and years of hair dye, over-brushing and heat styling. It’s time to give your strands need a break, even if it’s just once a week! I know the perfect blow dry allows your hair to look polished and refined, but so can this nifty cream, without all of the hard work and the detrimental harm.


What’s In It?

Bumble and bumble Don't Blow It Close

Suitable for fine to medium hair types, its lightweight texture contains polymers to create and enhance natural texture, which is perfect for a choppy or layered look. As well as de-frizzing your barnet, this plant-based conditioner smoothes your hair without that heavy ‘product-y’ feel. For those avid Apprentice watchers you’ll love the main ingredient, cactus flower extract! More hydrating than argan oil, this quick absorber lets your hair dry with a much smoother finish.  Added UVA & UVB filters ensure that this healthy-hair promoter even protects your hair from unwanted sun damage (making for the best holiday hair). And, oh yes – it smells delightful!


How Do I Use It?

Bumble and bumble Don't Blow It hair shot

Apply a 50p sized amount into your palms and work through hair from root to tip. Then scrunch, comb or plait your hair to achieve your desired look. It’s a simple as that!



Over To You!

What are your thoughts on swapping your blow dry for an air dry? Tweet us over at @Escentual – we’d love to know!



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