21st March 2016

Your New Rose Signature

Giorgio Armani Si Rose Signature

Re-Branded Signature (Emma) copy

Is there a flower more celebrated than the rose?

The complex bloom can be elegant one second, and carnal the next. It’s classic, yet it can feel so fresh and new. There’s just something about the plush flower that really captures the imagination – it’s little wonder that the love affair between the nose and the rose is one of the most documented in perfumery.

Today, a day which just so happens to be National Fragrance Day, I’m celebrating a new entry into the rose hall of fame: Giorgio Armani Si Rose Signature. This couture take on a most revered note is a fantastic interpretation of the complexity of rose, taking the chypre-centric composition of the 2013’s ‘Si’ and transforming it with gentle fruity-floralcy, a heart that bursts with romance, and a paradox of snuggly vanilla and shadowy patchouli in the dry down.

Si Rose Signature is an inspired fragrance. Its chypre personality is what defines the character of its rose, imbuing it with a sense of chic vivacity that sets it apart from the gently-gently rose fragrances of late. This is a rose worn by a woman wearing a leather jacket on top of a silken dress, and you won’t be able to get enough…

Giorgio Armani Si Rose Signature 1

Above all else, Si Rose Signature creates an impression of sublime freshness – it just has something a little more sensual lurking underneath. A note of blackcurrant liqueur, so striking in the original Si, is dressed in a silken robe of freesia to create a much softer sense of sweetness. The addition of exotic osmanthus with its apricot undertones perfectly complements the fruitiness of the blackcurrant, introducing a sense of liveliness and movement that is felt throughout the evolution of the fragrance.

In the heart is where you’ll find the serene beauty of the rose. In Si Rose Signature, a combination of sweet rose de mai absolute and voluptuous Turkish rose give the fragrance its character in a plush bouquet that feels all at once familiar, yet opulent thanks to its ever-present darker chypre leanings. In the base, sheer sumptuousness reigns. The cool heat of ambrette absolute and the coziness of vanilla meet with the dark drama of patchouli, ensuring an almost addictive final impression. It’s a masterclass of shadow and light.


Win Flash Pewter

We’ve got 3 Giorgio Armani Si Rose Signature Eau de Parfum 50mls to give away. For a chance to win, head over to Twitter here and join in with our #SaySi competition! Ends Monday 28th March 2016.

No purchase necessary. A purchase will not improve your chances of winning. Contest begins 21st March 2016 and ends 28th March 2016. Winners will be selected in a random drawing on or about 28th March 2016. Three prize winners will be drawn. If the winner doesn’t respond within 7 days, the competition will be redrawn. Prizes must be accepted as awarded; not redeemable in cash or credit.

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