Chloe, founded in 1952 by Gaby Aghion, an Eqyptian-born Parisienne with a dark beauty and a bohemian spirit.

Rejecting the stiff formality of the 50s fashion, she creates soft, body concious clothes from fine fabrics and called them luxury pret-a-porter.

Unique for their time, they are beautifully made clothes available off the rack.

Chloe - A name they chose for its warm, feminine appeal - is perfectly in synch with the new mood of Paris: Youthful and modern in design and slightly audacious in spirit.

The label grows in popularity, and Gaby Aghion and Jacques Lenoir initiate what will become the hallmark of the house: hiring new, young talents to design the collections.