Most men are soon irritated by fiddly packaging and long-winded product explanations... but there is no need to be an expert to decode the products in CLARINSMEN.
The combinations of blue, red and silver packaging are discreet, straightforward and easy to use.
To guide them through the range each product is branded with a pictogram, a fun way to define the role of each product.
By the same token, product names and accompanying instructions are instantly understood.
And if they avoid mentions of youth and good looks, it’s to focus on the main aims of the products: to give you skin that’s clean, moisturised, comfortable and energised.