'Born in Canada, living in London, made in Italy' is the design philosophy of brothers Dean and Dan Caten, the founders of the DSquared2 fashion house.
A unique concept of alternative luxury.
With tutorage from Gianni Versace and Diesel under their belt, they launched DSquared2 with an intelligent mix of irreverent Canadian wit and refined Italian tailoring, together with attention to detail.
The DSquared2 fragrance line is original, sharp and evocative.
Dean and Dan dedicate their scents to modern men and women who dream of Nature in the quest for freedom and seduction.
Identical twins Dean and Dan Caten founded their fashion empire DSquared2 in 1994 after many years of working for some of the world's most important fashion houses.
Their success is inevitably due to their uncanny ability to keep two steps ahead of the fash pack, with modern, quirky and extremely cool designs. Between designing costumes for Britney Spears' world tour and hosting their own reality TV show Launch My Line, the brothers maintain an extremely successful fashion line with some very influential brand fans.
DSquared2 is well known for its explosive energy and crowd-drawing credentials at runway shows, often including a celebrity and high octane stunts. Runway guests have included Christina Aguilera, Rihanna, and Bill Kaulitz. Other followers of the brand read like a who's who of pop culture heavyweights, including Lenny Kravitz, Justin Timberlake, Beyonce, Eva Mendes, Nicolas Cage, and Madonna.
DSquared2 fragrance follows the same philosophy. They are inspired by the richest, strongest, most beautiful and most basic of nature's elements: wood. It is present in the name, the packaging and the notes.