Ghost creates its collections with a distinct philosophy in mind: they are created by women, for women, expressing gentleness, comfort, lightness and subtlety.

Sources of inspiration for the Ghost design team ranges from the flowing of a dress to the curves of the female body, capturing the essence of its wearer in a cascade of ultra feminine notes.

From the sensuality of Deep Night to the romanticism of Ghost The Fragrance, Ghost offers a touch of unbridled femininity every day.

Founded by Tanya Sarne in 1984, the Ghost label is synonymous with floaty, flowing garments and unbridled femininity. At a time when power dressing was prevalent, Ghost broke the mould with its loose fits and sheer fabrics. Ghost offers an alternative to the structural, and market their wares toward a more laid-back, individualistic woman. P>

Texture and fabrics are at the heart of each Ghost collection, with almost all of them woven from viscose yarns with a fluid crêpe texture. The meticulous way that these fabrics are created - Ghost utilises an intricate process of washing, shrinking, and dyeing - is a rarity in clothing manufacture today, simply because it is so costly and time consuming. Ghost, however, has adopted these methods as its hallmark for a look that looks vintage and full of character. This process also allows for a rich and varied use of colour and Ghost utilises this capacity to the fullest, achieving great depth due to the nature of the fabric.

Embellishment and embroidery in the form of distinctly feminine cutwork, broderie anglaise and lace are also added to the soft, fluid fabric, creating a look that is both girlish and womanly, laid-back and sophisticated.

Ghost's perennially popular fragrances embrace the same philosophy as its clothing line: of lightness, brightness and supreme femininity. Ghost's premier scent Ghost The Fragrance, which launched in 2000, is still a bestselling classic. The names of the fragrances are as dreamy as a Ghost dress: Cherish, Sweetheart, Captivating, Enchanted Bloom, Deep Night, Anticipation and Luminous evoke all of the desires, hopes and dreams of the Ghost philosophy, and bestow their wearers with an olfactory treat.

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