The yellow and white striped canopy of Giorgio Beverly Hills has had a magnetic effect on Rodeo Drive, attracting those with a lust for life and a penchant for exclusivity.

Since 1961, Giorgio Beverly Hills has dressed a universe of stars and given the world a sense of luxury and style.

With the launch of Giorgio in 1981, Giorgio Beverly Hills has explored the synergy between fashion and fragrance.

To this day, it remains a contempory icon of a warm, fashion-forward, care-free, and electrifying environment.