The yellow and white striped canopy of Giorgio Beverly Hills has
had a magnetic effect on Rodeo Drive, attracting those with a lust
for life and a penchant for exclusivity.
Since 1961, Giorgio Beverly Hills has dressed a universe of
stars and given the world a sense of luxury and style.
With the launch of Giorgio in 1981, Giorgio Beverly Hills has
explored the synergy between fashion and fragrance.
To this day, it remains a contempory icon of a warm,
fashion-forward, care-free, and electrifying environment.
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