It is my intention to try and adapt haute couture to modern
requirements: to make dresses that are simple and chic.
Guy Laroche, opened his own house of couture in 1957.
Breaking with the academism and the furbelows of the post-war
period, this cutter technician was to gradually impose himself,
without confrontation or aloofness, as the creator of a real-life
fashion; indeed, he was one of the first to create, for the United
States, a collection of separates.