"It is my intention to try and adapt haute couture to modern requirements: to make dresses that are simple and chic."
Guy Laroche, opened his own house of couture in 1957. Breaking with the academism and the furbelows of the post-war period, this cutter technician was to gradually impose himself, without confrontation or aloofness, as the creator of a real-life fashion; indeed, he was one of the first to create, for the United States, a collection of separates.
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