Combining glamour, rock and roll and a healthy organic lifestyle was never going to be easy, but for ex model Jo Wood, wife of Rolling Stones guitarist and artist Ronnie Wood, it was a choice 18 years ago that was to define her as a pioneer committed supporter of all things natural and organic.
Jo was the face of the Sun in 1972, and modelled for numerous magazines, newspapers and album covers during this time. She was also the mascot of HMS Caledonia.
Jo presented for BBC1s Nationwide trend reports, and she used to make and style Ronnies stage clothes with the Rolling Stones with her great friend Lorraine, who ran the label No Scruples.
Jo still styles Ronnies stage clothes to this day. Jos personal journey began after falling ill in 1989 and discovering that a switch to an all-organic diet improved her health dramatically. Finding herself fascinated by the subject, Jo gradually moved towards making everything in her and her familys life organic (Jos eldest son fondly teases her that she is extreme organic!).
She has two organic gardens, and everything in the Wood household is organic. However, Jo still found it hard to find skin care products that were completely organic and yet also luxurious and sophisticated, so she decided to make them herself.
After years spent mixing her own oils for her own personal use, family and friends in what Jo now fondly refers to as her home laboratory, 2005 saw the launch of Jo Wood Organics, a sophisticated and decadent range of organic bath and body care products, cementing Jos dedication to a natural, organic and eco lifestyle.
The years that have followed have seen the Jo Wood Organics brand gain respect within the organics industry and Jo herself become a well-known advocate for organic living with appearances on television, at award ceremonies and industry events.
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