The artisan matrix, the in-depth knowledge of the body, the fusion of innovation and tradition, the continuous quest for quality: these are the elements that transformed a little corsetry laboratory founded by Ada Masotti in 1954 in Bologna, into La Perla, a market leader in the underwear and swimwear sectors.

In the sixties the son of the founder Alberto Masotti, after having graduated in Medicine, decided to completely dedicate himself to the family company and today is the President of La Perla.