Mark Birley the legendary founder of ANNABEL's Club in London, together with Pierre Bourdon, creator of fragrances for Yves St.

Laurent, Shiseido and Davidoff, joined forces to produce the definitive Eau de Toilette: A modern men's fragrance that would embody the quality and the chic of traditional eau de toilettes.

Eighteeen months and 180 trials later they decided that they had achieved their goal.

A product with a level of quality that is the highest available in the world.