The company, which is based on the outskirts of Milan, Italy, was set up about 30 years ago and immediately set itself apart with its creativity, innovation, design and colour.
Our sales really took off with our beauty kits, which were and still are a hit with women the world over. The idea behind the kits was to communicate emotional appeal via colours and make-up.
And so, with our trademark red colour, a symbol of passion and vitality, Pupa became well known all over the world.
Today, PUPA has gone beyond the beauty kit concept to offer the market a full line of make-up, bath and after-bath products with irresistible fragrances, a sun care range and different fragrances.