Stila is the carefree, whimsical cosmetics brand that is as fan as a fantasy, as individual as a signature and as inspiring as a dream. The brand motto of 'make-up your own rules', perfectly summarises their mission to provide women with effortless, easy-to-use products made from the highest quality ingredients so that they may embrace their individuality, celebrate their uniqueness and rejoice in their story.

Los Angeles based Stila Cosmetics was created in 1994, by a top celebrity make-up artist and is renowned for its modern, sophisticated and non-intimating approach to beauty. Stila's multi-tasking formulas, fashion-forward colours and eco-friendly packaging have forever cemented the brand's place on the must-have lists of top beauty editors and women around the world.

Stila first came into being in 1994 as the brainchild of top makeup artist Jeanine Lobell. It has changed hands various times over the years, but it has always retained the same values: those of modernity, approachability, and individuality.

Its non-intimidating approach to beauty is beloved by its many fans, and every season Stila can be counted on to provide the hottest colours and innovation for all ages and skin types. The brand's calling card is its multi-tasking formulations: the cult Convertible Colour, One Step Makeup and the Smudge Pot are perennial best sellers that help to create an overall 'look' quickly and efficiently.

The prestige brand is a regular feature in a variety of publications, and they provide makeup expertise for a number of media platforms. Stila can also be spotted making over some of the world's top models for some of the world's top brands on runways all over the world.

Stila's eco-friendly packaging is made from kraft paper rather than paperboard, as it uses significantly less material. It is also 100% recyclable, made from a renewable source, and is certified by the forest stewardship council.