The Trussardi Group was founded in Bergamo in 1911 by Dante
Trussardi.
The young entrepreneur's goal was to produce and distribute
luxury gloves internationally.
Thanks to the innovative ways of working leather and the careful
selection of the best raw materials, the company rapidly expanded
and began to export worldwide, quickly becoming synonymous with
quality and elegance.
At the end of the 1960s Nicola Trussardi entered the Group and
began working on the company's entry into the sector of accessories
and high-end apparel.
In 1973 he created the Greyhound logo, a first in the fashion
business, giving life to an innovative and original brand concept.
An antique icon associated with elegance, agility and drive, the
Greyhound represents Trussardi's style, a dynamic mix of qualities
that personify the brand's philosophy: subtlety and sophistication,
high quality materials, innovation and modernity.
Nicola Trussardi designed, manufactured and launched a new line
of accessories (travel bags, handbags, leather goods and leather
jackets) that was rooted in the leather working tradition that had
been passed down from generation to generation and in 1976 the
first Trussardi boutique was opened in Milan on Via
Sant'Andrea.
In the 1980s, the brand became a true Made in Italy star and the
first women's Prêt-â-Porter collection made its debut in 1983 while
the men's collection debuted in 1984. During the same period,
Trussardi began expanding its product range with the development
and launch of the Trussardi Jeans, Eyewear, Perfumes, Trussardi
Home, Trussardi Baby and Junior lines while the casual line Tru
Trussardi was introduced in 2005.
Beginning in 1996 the Trussardi Group also became active in the
world of contemporary culture.
The Nicola Trussardi Foundation began its activities in 1999
with the opening of a gallery space and has since become one of the
most important private contemporary art foundations in Italy and
the world. Since 2003 the goal of the Nicola Trussardi Foundation
has been to bring the general public closer to the language of
contemporary art through ambitious projects involving international
artists that are designed specifically around Milan's forgotten
historical sites and monuments - the Nicola Trussardi Foundation
imbues the city's everyday life with contemporary art.
Even today, the Group maintains the feeling of a 'family
business' and is run by the members of the family's fourth
generation: Beatrice Trussardi, the Group's President and CEO, is
also President of the Nicola Trussardi Foundation, while Gaia
Trussardi acts as the Maison's designer and creative reference for
the brand.
Under the careful supervision of Beatrice Trussardi, who has
been able to successfully combine contemporary entrepreneurship and
management, the Group has strengthened its position throughout the
world expanding its presence to include the emerging markets and
other high growth markets: Russia, China, India and the Middle
East, while continuing to consolidate its position in the Group's
historical markets, Europe and Japan.
In line with the strategy implemented by Francesco Trussardi in
2000 to focus on its core business, today the Group is involved in
every high fashion sector while maintaining leather goods as the
priority with production that is 100% Made in Italy.