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Anarchic designer Vivienne Westwood is the undisputed queen of irreverent British style.

Just as her fashions dominate fashion consciousness, the iconic Vivienne Westwood collection of scents captures the same essence of naughty femininity and rebelliousness that made Westwood the designer of choice for the punk rock scene. Each olfactory journey reveals a facet of Westwood fashion focus through the years, with an innate sensuality that is so distinctive.

Vivienne Westwood has never lost the power to shock and amaze, and her continued innovation makes her one of the most talked about fashion designers in the world.

In 1970 Vivienne Westwood and her partner Malcolm McLaren first opened their infamous Chelsea-based shop Let It Rock in order to showcase their fashion ideas. Though this was at a time when the hippy movement was prevalent, Westwood sold fifties rock 'n' roll records, clothes and memorabilia.

Punk style was born during the year 1976 with the Sex Pistols, who played their first gig wearing clothes from the shop. The clothes represented the culmination of the ideas that had pervaded Vivienne Westwood's work up to that time. Zips, rips, chains, and slogans all featured to give a look that would have a revolutionary impact on high fashion.

The Pirate collection was Vivienne Westwood's first runway show presented at Olympia in London in March 1981. She was no longer solely interested in youth and street culture but also in tradition and technique, and worked to adopt and reinterpret original cutting principles into her patterns.

Eccentric, innovative and very English, Vivienne Westwood retains her title as a revered designer because her designs are forever surprising and incredibly beautiful. Her original vision has shaped the face of fashion for forty years, and long may she continue.

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