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ALAÏA was the epitome of a creator par excellence, proclaiming beauty as absolute through his impeccably cut, classic and audacious creations.

Azzedine Alaïa rose to fame in the early 1980s and his close-fitting designs shaped fashion, becoming a manifesto for all women, which continues even after his passing.

A true revolutionary in the fashion world, Azzedine Alaïa had a special relationship with women, his work a true mission of empowerment, revealing a revolutionary transformation between structuration and creativity.

From fashion to fragrance, ALAÏA reveals an incredible olfactory collection that pays tribute to a life-long love of women, cutting-edge design and extraordinary materials.