Alford & Hoff was founded by athletes Bary Alford and Jefferson Hoffman, a pair of athletes with a firm understanding of peak performance.

In recognising the necessity of excellence to today’s man, they’ve developing a brand legacy that is distinctive and approachable.

Alford & Hoff have created an out of the ordinary approach to fragrance for the discerning man.  They believe that the cologne he chooses to wear shoukld not define him - it is an extension of him, because every day is a competition.