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bareMinerals Strength & Length Serum-Infused Mascara 8ml Black

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Achieve visibly longer, fuller lashes in an instant with the bareMinerals Strength & Length Serum-Infused Mascara, a clean vegan mascara that’s infused with a plant-based serum to lengthen and strengthen lashes overtime.

bareMinerals’ black, serum-infused mascara instantly defines and enhances the appearance of your lashes by adding colour, length and lift using a patent-pending paddle wand that’s inspired by the technology of hairbrushes.

But it’s the formula behind it that really makes this mascara stand out; the vegan serum also helps strengthen lashes and reduce eyelash fallout as you use it, thanks to an innovative blend of red clover flower and potent peptides.

The long-wear, smudge-proof and clump-proof mascara is also ophthalmologist-tested and suitable for use by contact lens wearers, so everyone can flaunt instantly bold, dramatic lashes, while helping to strengthen their lashes over time.

Why We Love It

There’s a lot to love about this mascara! Not only does it instantly define your lashes, but it also works to strengthen lashes so you can enjoy naturally fuller, longer fluttering lashes with time!

We also love that the sleek, charcoal black mascara wand features a paddle brush wand that it inspired by a hairbrush; it helps lift, define and build your lashes thanks to its clever design that offers an even deposit of mascara - and even helps define those hard-to-reach places like the corners of the eye and lower lashes.

How To Use It

To lengthen your lashes, position the brush horizontally and apply as close to the root as possible; lift out from the root without wiggling the wand. To build, use the back of the brush and focus on the middle lashes if you want to opt for a wide-eyed effect. And lastly, use the side bristles to add definition to the corners and lower lashes.

Works Well With

Why not achieve a more dramatic eye makeup look by exploring bareMinerals’ expert range of eyeshadows and eyeliners?


Vegan, ophthalmologist-tested, safe for contact lens wearers.



Water (Aqua/Eau), Synthetic Beeswax, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire Candelilla), Palmitic Acid, Stearic Acid, Butylene Glycol, Acacia Senegal Gum, Aminomethyl Propanediol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire De Carnauba), Vp/Eicosene Copolymer, Glyceryl Stearate, Trifolium Pratense (Clover) Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ribes Nigrum (Black Currant) Seed Oil, Saccharomyces/Copper Ferment, Saccharomyces/Iron Ferment, Saccharomyces/Magnesium Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Panthenol, Acetyl Tetrapeptide-3, Caprylyl Glycol, Ethylhexylglycerin, Isopropyl Titanium Triisostearate, Capric Acid, Lauric Acid, Myristic Acid, Polysorbate 60, Dextran, 1,2-Hexanediol, Disodium Phosphate, Hydroxyethylcellulose, Sodium Phosphate. May Contain/Peut Contenir (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499).

  Size Price Points Earned? Stock level  

Item# Z050199

46 Pretty Pennies
17 in stock
bareMinerals Strength & Length Serum-Infused Mascara 8ml Black is rated 3.3 out of 5 by 3.
Rated 1 out of 5 by from Disappointed I was looking forward to trying this mascara, it read very well and had good reviews. I’m 60 years of age and have worn makeup for many years using both cheap and high end products. I’m sorry to say that the first time I used this the brush scratched my eye. The 2nd time being extra careful as to how I held the brush I still caught the waterline of my top lashes. The brush is very ‘spikey’, it goes straight through the lashes like a comb and deposits product onto the lid, so a clean up afterwards is required. After a few hours of wear I find smudges appearing under my eyes near to the inner corners. I don’t write reviews very often but felt this product to be of concern.
Date published: 2022-02-15
Rated 4 out of 5 by from Good mascara This mascara does not affect my eyes (most others do) and I like the colour
Date published: 2021-10-26
Rated 5 out of 5 by from Fantastic bare minerals serum mascara I normally keep to one brand, but I’m please to say this will be my only brand from now on. It doesn’t flake, i Wear contract lenses & it stays put & conditions your eye lashes, never had such beautiful eye lashes !! I would strongly recommend this brand / product to friends & family.
Date published: 2021-07-03
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