10th August 2010

Vivacious and Playful.. Marc Jacobs Lola Velvet Edition

In celebration of the first anniversary of the inimitable fragrance, Lola has been re-imagined in a collectable, limited edition bottle. Luxurious, fun and fashionable, Lola Velvet Edition evokes the desirable Lola spirit in a burst of texture, colour and vivacity.

 

THE CONCEPT

Marc Jacobs’ penchant for sophistication with a touch of mischief is the inspiration for this new bottle design. Lola finds herself dressed in a new bottle with a soft, velvety cap that is a feast for the senses. This Autumn, Lola is playful, stylish and unexpected.

 

THE DESIGN

This gorgeous 50ml Lola is reinvented in a spectacular way. Sophisticated yet light-hearted, the colourful flower petals blooming from the cap have a soft and velvety texture that is irresistible, and impossible not to touch.

The violet shade rejuvenates the classic design of the original bottle, embracing luxury, vivaciousness and complexity. The frosted glass adds warmth and a comfortable radiance, complete with a gold logo.

The gold outer carton is designed with a matching violet border and multicoloured flower; understated, chic and fun.

 

THE FRAGRANCE

The new Velvet Edition features the original Lola fragrance in a luxurious limited edition bottle. Flirtatious, playful and captivating, the essence of the Lola woman is captured in this vibrant juice.

Lola is a warm, floral bouquet – irresistible alluring, vividly tempting. The fragrance is an intoxicating swirl of layers, wrapping the skin in sensuous florals that bloom with the signature note of the fuchsia peony.

Lola sparkles with fruity topnotes of bright pink peppercorn, seductive pear d’anjou and succulent ruby red grapefruit. The ultra-feminine heart is highlighted by the lavish fuchsia peony with soft touches of rose and geranium.

The base lingers on the skin, exuding a warm and seductive aura with enveloping notes of smooth vanilla, tonka bean and creamy musk.

Discover the magical Marc Jacobs Lola Velvet Edition fragrance here.

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