11th August 2010

Givenchy Play and Play Intense

Following on from the success of RWD Play FFWD – the charismatic, playful and hedonistic scent for men – comes RWD Play FFWD for women, his naturally seductive counterpart. She is the alter ego of the Play man, two unique essences who move to the same beat.

There are two sides to the Play woman: on the one hand she is sparkling, flirtatious and carefree, and on the other she is wholly sensual, voluptuous and encapsulating. These dual personalities are interpreted into two unique though complementary fragrances, the Play Eau de Parfum, and the Play Eau de Parfum Intense. Where they each share the unusual alchemy of pink peppercorns, amyris wood, tiare flower and sandalwood,  Play Eau de Parfum glows with joy and freedom, delicateness and light. It is a radiant floral-woody-fruity fragrance with surprising and captivating notes of white peach, sweet pea, bergamot and magnolia flower that enchant both the wearer and her audience.

Whereas Play Eau de Parfum is bright, Play Eau de Parfum Intense is a warm, floral-wood-amber fragrance, exuding dark sensuality, sophistication and desire. It is deepened with orange flower, orchid, patchouli and velvety tonka bean to complement the unusual Caribbean-sourced amyris wood.

Like the fragrance, the bottles are designed to play. Inspired by portability and the digital era, each flacon is uncomplicated, contemporary and deliciously sophisticated. Their designer, Serge Mansay, has been the sculptor and designer of many of Givenchy’s most infamous bottles, including the art deco-inspired Ange ou Demon and the iconic Organza. Embodying technology, femininity and modernity, Play for her is all at once elegant and mischievous.

New face of the fragrance is Canadian model and actress Noot Sear, the female alter ego of Play for him’s Justin Timberlake. They are perfectly matched, modern icons who are capable of anything they turn their hands to. Paris is their playground – one word from her and he takes up her challenge. They are spontaneous, daring and natural: they are Play personified.

Available in 30ml, 50ml and 75ml in both the EDP and the EDP Intense

Watch the advert (and behind the scenes footage)

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