Today sees the launch of Gucci’s new fragrance range – ‘Guilty’
The epitome of hedonism, audacity and bravura: Gucci Guilty is the very scent of defiance.
A contemporary rebel and a divulger of sins, the Guilty woman leaves nothing behind but the lingering reminder of her intoxicating scent.
The narrative of this already iconic fragrance is born of a legendary collaboration: film noir director Frank Miller, his heroine Evan Rachel Wood and his hero Chris Evans, with music by British band Friendly Fires. It is a story of a beautiful woman, her urban hunting ground and the memoirs of her unrepentant indiscretions. Strong, sexy, and dangerous, too much is never enough for the Guilty woman and she always achieves her desires.