It’s time to shake up what you thought you knew about premium skincare. It’s not just for more mature ladies, it can be fun and colourful, and it can be natural-based. Snowberry caters to all skin types and to all ages, utilising sustainable ingredients and shunning petrochemicals, parabens, silicones, volatile alcohols and artificial colours. They’re also the first New Zealand company to be certified Carbon Neutral, which is a big thumbs up in our book.
Snowberry founder Soraya Hendesi wanted to create ‘authentic skincare’ that women can trust to be both safe and effective, because that is what she wanted for herself, her family and her friends. With the encouragement of her family she set about turning her mission into reality, a journey that culminated in the establishment of a unique bio discovery plantation and a range of luxurious products that marry advanced science compounds with natural ingredients.
The Snowberry product range includes the Pro-Collagen range, the Brightening range, a collection of Cleansers and Toners, and Sun Protection. There is a significant focus upon anti-ageing formulations, but that doesn’t mean that they’re meant for older skin; the majority of Snowberry products are suitable whoever is experiencing premature skin ageing from the age of 18+. The delicious textures, scents and colours are all natural-based – they truly stand out from the current anti-ageing skincare crowd.
Favourite products for me so far are the incredibly thorough yet gentle Instant Deep Cleanser that makes your makeup melt away with ease; the non-greasy and very comfortable Every Day 15 SPF Broad Spectrum; and the complexion-transforming Bright Defence Day Cream No.2, the perfect texture for my combination skin. Everything about the products is just so tactile and is truly gorgeous to use, from the quality texture of the formulations to the quirky packaging.
Speaking of which, that packaging is just lovely. So lovely in fact that it won a Silver Dieline Award at the FUSE design conference last year. The design is instantly recognisable as that of London-based artist Rob Ryan, with whimsical paper cut-outs that allude to aspects of Snowberry founder Soraya’s life and her inspirations. She wanted to break away from the industry norm of predictable and uninspiring packaging, instead wishing to incite delight among consumers. Well she’s certainly done that – we’re smitten.
Take a little look at the Snowberry range right here, which has just launched at Escentual.