Fifi Fragrance Awards 2012 Long List

The Fifi UK fragrance awards – lovingly nicknamed the fragrance industry Oscars – are a series of awards voted for by members of the Fragrance Foundation and industry insiders. The Fragrance Foundation itself is an educational organisation setting standards of excellence for the fragrance industry in the UK, with a view to expanding the appreciation and use of fragrance in all its forms.

The list of nominees for the 2012 Fifi awards has been revealed, and we are extremely excited to see ourselves appear as part of the longlist for the Retailer of the Year award!

Other categories revealed are Best New Female Fragance in Limited Distribution, Best New Male Fragrance in Limited Distribution, Best New Fragrance for Women, and Best New Fragrance for Men. Take a look at the list below and let us know which scents you think should come out on top come the awards ceremony on Thursday 17th May 2012…


Best New Female Fragrance in Limited Distribution

Salvatore Ferragamo Attimo L’Eau Florale

Batucada L’Artisan Parfumeur

Bottega Veneta

Chanel Les Exclusifs Jersey

Diane Von Furstenberg Diane

Dolce & Gabbana The Velvet Collection Velvet Desire

Guerlain L’Art et la Matiere Spiritueuse Double Vanille

Illamasqua Freak

Jo Malone Wild Bluebell

Juliette Has a Gun Vengeance Extreme

Penhaligons Juniper Sling

La Perla Divina

Lanvin La Plume

Dior New Look 1947

Organic Glam Orange Blossom

Oscar de la Renta Espirit d’Oscar

The Disney Store Pixie Dust

Angela Flanders Precious One

Roja Parfums Danger Parfum

Serge Lutens Vitriol d’Oeillet

Tom Ford Private Blend Jasmin Rouge

Van Cleef & Arpels Precious Oud


Best New Male Fragrance in Limited Distribution

Batucada L’Artisan Parfumeur

Boss The Collection Velvet and Amber

Dolce & Gabbana The Velvet Collection Velvet Wood

Etro Paisley

Penhaligons Juniper Sling

Lanvin Avant Garde

Roja Dove Scandal Pour Homme

Serge Lutens Jeux de Peau

Tom Ford Neroli Portofino


Best New Female Fragrance

Swarovski Aura

Cartier Baiser Vole

Balenciaga L’Essence

Benefit Ring My Bella

Bottega Veneta

Burberry Body

Calvin Klein Forbidden Euphoria

CK One Shock for Her

Coleen Butterflies

Diane Von Furstenberg Diane

Diesel Loverdose

DKNY Golden Delicious

Elie Saab Le Parfum

Estee Lauder Sensuous Nude

Fan di Fendi

Gucci Guilty Intense Pour Femme

Guerlain Shalimar Parfum Initial

Illamasqua Freak

Jimmy Choo

Justin Bieber Someday

Kenzo Flower Tag

Kim Kardashian

Agent Provocateur L’Agent

L’Occitane Pivoine Flora

Lanvin Jeanne La Plume

Laura Ashley Green Meadow

Lolita Lempicka Eau de Toilette

Marc Jacobs Daisy Eau So Fresh

Marc Jacobs Oh, Lola!

National Trust Coast

Prada Candy

Red or Dead Release Me

Si Lolita Eau de Toilette

Floris Sirena

Tom Ford Violet Blonde

Valentino Valentina

Vera Wang Lovestruck

Versace Vanitas

Yardley Royal English Daisy

Best New Male Fragrance

Armani Code Sport

Ben Sherman

Boss Orange Man

Carolina Herrera VIP Men

CK One Shock for Him

David Beckham Homme

DSquared2 Potion

Gucci Guilty Pour Homme

Hugo Just Different

Lacoste L. 12.12

Lanvin Avant Garde

Floris Mahon Leather

Marc Jacobs Bang Bang

Montblanc Legend

Moschino Forever

Superdry Double Dry

Topman Parfum No. 16

Topman Parfum No. 27

Voi For Him

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  • Nicky Saragossi

    Elie Saab Eau de Parfum is a fantastically wonderful totally divine fragrance

  • Alin

    all fragrances are gorgeous, but one must be no 1, good luck!