27th June 2012

Dior Addict Eau Sensuelle and Dior Addict Eau Fraiche

We have exciting news from Dior today – one brand new fragrance, and one old favourite that has been reimagined to suit the new look Addict fragrance family. Dior Addict Eau Sensuelle, in its vivid mauve bottle, is a delicate and sensual new floral fragrance that captures a sense of soft sophistication. Dior Addict Eau Fraiche is the new name for Dior Addict 2, and is presented is a saturated pink bottle that is as fun and fruity as the fragrance within.

 

Dior Addict Eau Sensuelle
This brand new fragrance has a harmonious signature that captures the voluptuousness of the velvety rose bloom. With touches of freshness and sensuality, it is a scent that expresses a strong personality whilst remaining soft and delicate.

An opening of rose essence and rose absolute ensures a rich an enveloping start to the fragrance, before a heart of rose essence radiant jasmine entrance with their sweet freshness. The base note reveals a tender sensuality and a hint of seduction with white musk and cedar notes, both simultaneously full of character, yet mellow.

Available now – Dior Addict Eau Sensuelle at Escentual.com

 

Dior Addict Eau Fraiche 
In line with the new-look Addict family, Dior Addict 2 now becomes Dior Addict Eau Fraiche. Where the bottle and name have been subtly reworked, the fragrance inside remains exactly the same with no changes whatsoever.

Bright and sharp, yet fresh and woody, Eau Fraiche celebrates the radiant freesia blossom. The opening accords sparkle with bittersweet grapefruit and bergamot, before a complex heart of subtle freesia and white Lotus Blossom meets with the juiciness of pomegranate. This joyous cocktail concludes with a powerful, structured base of woody notes combined with tender white Musk.

Available now – Dior Addict Eau Fraiche at Escentual.com

 

In line with the new-look Dior Addict family, Dior presents a new film, and a new heroine. The captivating Daphne Groeneveld is the embodies the same sense of fun, provocation and beauty as the Addict fragrances, and charms her audience under the direction of filmmaker Jonas Akerlund, and photographer Tim Walker. Discover the eccentric charm and magical seduction of Daphne in St Tropez in the video below – we love it!

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  • Aileen

    Hi there,

    I’ve always been a fan of dior addict 2, so it’ quite nerves of the rename & repackaging, just wondering if its really absolutely no change in the scent 🙁

    • escentual

      Hi Aileen,

      There is no definitely change to the scent, just to the bottle and the packaging. It’s still the same beautiful fragrance, but is more in keeping with the revamped Addict look.