Welcome to this week’s BBB (which stands for Binky’s Beauty Blog, my weekly musing on all things bright and beautiful, brought to you by moi along with online beauty boutique Escentual.com).

Now that the Festive season is in full swing, I am out there enjoying all the parties Christmas has to offer. However, recent experience has taught me an important lesson: “Make sure you stay looking party perfect until you’re in the cab home”! Because if you’re not keeping an eye on your make-up, you can be sure someone else is. They will be waiting for that moment when your lipstick has smudged and your spots are showing. All of a sudden, they’ll pull out a camera phone and – snap! – your spots and smudges are being posted online.

It’s the curse of social media – I don’t know anyone who hasn’t experienced the dodgy Facebook photo. It’s no longer just Hollywood stars who get photographed every time they head out. Right now, each of us – and all our mates – has our own digital device or camera phone, which we use to snap and send images.

Not only that, but today’s cameras are all high-tech devices which shoot everything in high definition. There’s no getting away with week-old hair and last night’s mascara any more.

Every time you get photographed (whether on film or in a photo), the camera records not just your dazzling smile, but your eye bags, your dry skin and your unplucked brows.

So before you head out to your next party, take a tip from me and practice the art of high-definition make-up. I’m not talking about foundation and concealer here, but about the brilliant skin primers and make-up fixers that ensure your skin looks flawless and your make-up stays perfect all night long.

This week I’ve learnt some tips from the pros on how to master the art of high-def make-up. I’ve been on a big photo-shoot for clothing line Delicious Couture – who I’ve designed a couple of pieces of clothing for.

I was pictured wearing my designs – for the “Binky Loves” section of their site. They are a couple of my favourite slogans on the MIC show “Totes Amaze” and “Beaut” – a phrase that I use far too much. I love the looks they put me in and the shoot came up with some great results, thanks to the amazing styling team which performed miracles and gave me a flawless complexion even under intense studio lighting.

For the make-up look we started with face primers. These subtle skin perfectors are designed to improve the look of your complexion, helping to smooth and even out your skin tone. They ensure your face looks smooth and silky in any lighting and your make-up stays in place all night long. That’s a big ask, I know, and a primer won’t magically turn a spotty face into a flawless one, but it will help make the best of what you’ve got. A good primer is a good investment – simply smooth it on before applying your base and your skin texture is instantly finer. My current favourite is Too Faced Primed And Poreless (which is brilliant on oily or combination skin), but I would also recommend Stila’s One Step Correct (best for uneven skin tones) and bareMinerals Prime Time Foundation Primer (amazing for dry skins).

Then there are the more specialist primers designed for one area of your face. Eyelid primers stop your eye make-up from creasing in your lids, fixing it in place and giving it more staying power. I use bareMinerals Prime Time Eyelid Primer, a neutral eye shadow base that really makes my eye colours stay strong.

Lash primers are like a base for your mascara. Not only do they do the usual primer job of fixing your make-up in place, they also often treat your lashes, keeping them healthy, soft and silky and helping plump them up so they look extra thick. Try a coat of DiorShow Maximizer Active plumping Lash Primer before applying your regular mascara and you’ll see the difference.

Lip primers are creamy formulations that care for the skin on your lips, keeping it soft and supple while also helping to fix your lip colour and prevent fading, bleeding and creasing. I’ve been using Too Faced Lip Insurance Lip Primer recently and it doesn’t just make lipstick more long-lasting, it also fixes lip liners and glosses in place too – and you know what a massive lip-gloss fan I am.

Lastly there’s skin-smoothing primers like the Daniel Sandler Retexturizing Face Primer SPF20. Luckily I don’t have any wrinkles yet – well none that I’m admitting to anyway – but once they do start to appear, a skin corrector a like this one fills them in and virtually makes them disappear, at least for the course of an evening, giving you flawless skin once more.

So there you go – the camera may never lie, but make-up is fantastic at fibbing. My beauty kit bag is full of brilliant cover-ups and crafty concealers.  But let’s keep those little secrets to ourselves, shall we?!