How To Shop For A Mascara


Ceryn Signature

The right mascara can bring together an entire look, so there’s a lot riding on getting it right. Whether you’re all about adding definition, length or volume, there’s a mascara just waiting for your lashes. For many though, the search for the ‘perfect’ mascara is on-going; so that’s where this blog post comes in. No more settling for what you have in your makeup bag, it’s time to find a mascara that does exactly what you want it to.

Mascaras have the shortest life span of all makeup (recommended that you change every 3 months), so if that’s not a good enough excuse for a spot of mascara shopping, I don’t know what is! But, before you start scrolling our virtual shelves, here’s everything you need to consider, when buying a mascara…


 What To Think About 

#1 The wand matters more than you think. Each mascara wand is different for a purpose, and each one will deliver a varying result. After all, even the most amazing formulas won’t get very far if the wand isn’t up to scratch.

#2 The shade of your mascara can really impact on your final result. Most of us will stick with black, for its ability to create the biggest contrast, or brown for a more natural result, but remember there’s an array of coloured mascaras, if you’re feeling adventurous.

#3 The formula is the core of any mascara, and they’re getting more and more hi-tech. It’s important to read a products description when shopping, it’ll tell you all about the science. Mascaras are usually either water-soluble/water-based (made from a mix of polymers, waxes and pigments that absorb water) or waterproof, which contain little to no water, which stop them for running (great in humid or wet conditions). Deciding which will work best for you will help to narrow your search.

#4 The end result you desire is the most important factor to remember. Do you want to add length, increase volume, create definition; or perhaps longevity is your main concern? Answer this and you’ll find your perfect mascara in no time.


Now that you’ve brushed-up your mascara knowledge it’s time to start shopping! But, don’t worry, I’m not throwing you in at the deep end. Firstly, let me share with you some of Escentual’s best-selling mascaras; who knows your new favourite may be just a scroll away…



Guerlain Cils D’Enfer Maxi Lash So Volume Mascara 

Main Objective: Volume.

Colours available: Black.

Waterproof Version: Unfortunately the Maxi Lash So Volume doesn’t have a waterproof sister, but the original Maxi Lash does; Maxi Lash Waterproof Long Lasting Volume & Curl Mascara.

Remember the saying; don’t judge a book by its cover? Well, in the case of the Guerlain Maxi Lash So Volume, judge away;  you won’t be disappointed. The outer packaging of this volumising mascara feels extremely luxurious, there’s no way you couldn’t feel glamorous applying it. But the casing of this indulgent mascara is only the start; the mascara really delivers results. With a fine elastomer brush, the Maxi Lash So Volume gets close the root of the lashes, helping to add intensity, leaving lashes full and thick.

And if that wasn’t enough; the formula contains a blend of adhesive oils, which prevent running and smudging: bye bye panda eyes! Great for those with short lashes, the mascara contains sculpting polymers that hold volume firmly in place.Breaker TinyBreaker Tiny


GIVENCHY Phenomen’Eyes – High Precision Panoramic Mascara

Main objective: Definition.

Colours available: Black and brown.

Waterproof version: Phenomen’Eyes Waterproof – High Precision Panoramic Mascara

This mascara is anything but ordinary, and that’s exactly why it’s great. Sure, it may take you some time to get used to it’s unusual wand, but once you do you’ll fall in love – and you’ll fall hard. With a 360 ° approach to lashes, the Phenomen’Eyes Mascara captures every eyelash, promising beautiful definition.

 The result? In my opinion, lashes that are feminine, defined yet subtle and beg the question; what mascara are you wearing? Unlike any other mascara I’ve ever used, I am slightly addicted to this mascara, especially for my bottom lashes. It’s quaint wand allows for precise application, meaning you can get close to those inner corner lashes with ease – finally!

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DIOR Diorshow Mascara – Buildable Professional Volume 

Main objective: Length and volume.

Colours available: Black, purple, blue and brown.

Waterproof version: Diorshow Waterproof Mascara (available in black, blue and brown).

The Diorshow Mascara was my first ever high-end mascara, and it’s still my favourite to date. It’s iconic, loved by makeup artists and does exactly what it claims to do – what more could you want? How about microfibers that cling to every lash, helping to thicken them without clumping; or maybe a patented AIR-LOCK™ wiper, which stops the formula drying out in the tube. Lucky for us, it has both!

Every time I wear this mascara I get compliments, and it’s usually about how fluttery and full my lashes look. That’s thanks to its versatile wax texture that coats lashes with natural-looking length and volume. Unsurprisingly loved for its lash extension effect, Diorshow is the mascara for you, if you love super long lashes.

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DIOR Diorshow Maximizer 3D Triple Volume Plumping Lash Primer 

Main objective: Everything (primes, conditions and intensifies)

Colours available: White.

Waterproof version: Unfortunately the Diorshow Maximizer 3D isn’t waterproof, but you can pair it with any waterproof mascara.

If you’re happy with your mascara but want to give it a boost, the Diorshow Maximimizer 3D is for your match. Every mascara’s best friend, the serum-primer coats lashes with a dense, yet light layer, which plumps lashes and prepares them for mascara.

Yes, this serum-primer will be an extra step in your routine, but you won’t regret it. Thanks to a Pure White™ complex, the primer reveals the optimal colour and intensity of lashes, giving lashes a great head start. The perfect multi-tasker, it primes, lengthens, volumises and can even be worn overnight as a lash conditioner.

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Over to you!

Are you looking for a new mascara? Tweet me @EscentualCeryn or comment below; we’ll find you the perfect one!


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