Fragrance is Escentual’s heritage and namesake, with ‘scent’ featuring in our brand name. Our website possesses a wide selection of fragrances tailored to suit every perfume lover’s taste. We have a catalogue of scents, including designer perfumes, and for those who don’t want to smell like everyone else – niche fragrances.
What are niche fragrances?
Our Fragrance Expert Thomas puts it best, saying that: “Niche started as artisanal, hard to find fragrances and whether a brand or perfume was considered niche, entirely depended on the number of doors (i.e. points of sale) where it could be found.” Traditional niche fragrances were made for a select audience and designed to be unique and experimental rather than sell millions of bottles and keep up with trends.
20 years on this is still true, but there are a few more qualities that would shift a fragrance into the niche category; from limited distribution, avant-garde concepts, independent brands, scents that challenge the status quo (of what it means to be a perfume) or don’t follow trends to luxury ingredients. In short, what it means to be a niche fragrance is constantly changing and we’re celebrating that at Escentual.
We know that the trickiest part of a niche fragrance is identifying if they are in fact niche.
So, to make your journey into niche scents a little smoother we’ve compiled all the brands that we stock in this shopping guide; alongside some educational content from our fragrance expert, Thomas, so you can get to know the brands, and the category a little bit better.
A – Z: Niche Fragrance Brands
Learn more about Amouage:
Learn more about Comme des Garcons:
Learn more about Etat Libre d’Orange:
Learn more about Evody:
Learn more about Juliette Has A Gun:
Learn more about Miller Harris:
Learn more about Parfums de Marly:
Learn more about Serge Lutens:
Learn more about Van Cleef & Arpels Collection Extraordinaire:
More On Niche Fragrances
If you want to know more about niche fragrances and some of the brands we stock, read more from our perfume expert, Thomas: