If you’re a HUGO BOSS fragrance fan, listen up. The sophisticated fashion house has expanded its iconic Alive collection with a new-for-2021 floral Eau de Toilette for women, which blends soft and delicate flowers with powerful woods for an uplifting and vibrant scent. Boss Alive is the perfect fragrance for the modern woman.
This Fragrance Smells Like…
Light and soft but still vibrant, HUGO BOSS BOSS Alive Eau de Toilette starts with a fruity cocktail of zesty lemon, crisp apple and honeyed mandarin, which harmonises with bright, luscious magnolia for an instantly uplifting tone. The heart of jasmine sambac reveals a radiant femininity and rich opulence as it blends with rose and exquisite Michelia Yunnanensis. This contrasts with a fusion of woody base notes, which includes sage, moss, cedarwood and soft sandalwood for a quietly confident fragrance with enduring strength.
What’s The Story Behind This Scent?
Crafted by master perfumers Honorine Blanc and Marie Salamagne, this floral-woody scent was inspired by the concept of living life to its fullest and finding your own way. Every person has something that makes them feel alive, and HUGO BOSS’s Eau de Toilette guides each woman on their path to success.
You Will Love This If…
If you’re a fan of the Alive fragrance collection, you’ll welcome the 2021 addition with open arms. The perfume centres around light florals and cosy woods just like the original, but what makes the Eau de Toilette different is the sparkling fresh fruits in the top, which add a more playful and summery tone to the fragrance compared to its Eau de Parfum counterpart. So, if you’re looking for something that adds a cheerful and vibrant warmth to your everyday life, this should be a top contender.
This Perfume Smells Similar To:
BOSS Alive Eau de Toilette transports me to an endless field filled with fresh white flowers – and I’m wearing a classically sharp, linen HUGO BOSS suit. The sophisticated fabric reflects the bright, golden light of the summer sun, emitting an undeniable warmth that radiates positivity and power.
What’s The Longevity Like?
Like most Eau de Toilettes, Alive’s subtle florals lasted around two to three hours when I tried it.
What’s Special About The Bottle?
Designer Amelie Riche said, “When I look at a bottle, I see much more than that. For me, it’s a piece of jewellery, a masterpiece. It’s like a precious stone, something very valuable.” And it’s fair to say that this statement is evident throughout Alive’s elegant bottle design.
The glass flacon is surrounded by rose gold detailing that marries perfectly with the soft and delicate pink liquid inside. The perfume within catches the light beautifully, making it a peaceful addition to any perfume lover’s collection.