The World’s No.1 Eyebrow Brand strikes again with the Powmade Eyebrow Pomade; harnessing 45 years of brow expertise Benefit have developed the ultimate creamy pomade. Fine, sculpt and define your eyebrows with 36 hours of high-pigmented, waterproof colour.
To find out more about Benefit’s latest launch, keep reading…
The Most Important Thing About Powmade Is…
If you’re looking for brows that are here to stay, you’re in the right place: with up to 36 hours of wear, the waterproof and smudge-proof formula is perfect for long-lasting definition. The creamy, non-drying texture effortlessly blends into the brows for a natural look that feels comfortable all day long, the rich cream is ideal for anyone who suffers from a notoriously dry complexion.
What Does It Look Like On?
Benefit’s ultra-pigmented complex offers rich colour for naturally emphasised, sculpted brows. Of course, the semi-matte finish coats brows for effortless beauty, but don’t just take my word for it, 96% of users said Powmade created dimension and depth throughout their brows.
What Skin Type Is It For?
Everyone can enjoy fuller-looking brows with the this Eyebrow Pomade, but it’s especially beneficial for anyone with sparse or thin eyebrows as the pomade formula doesn’t rely on existing hairs, like gels. The versatile shade range also has something for all hair tones, so everyone can find their perfect Pomade!
You Will Love This If…
Benefit fans of the Ka-Brow! collection will love the extended longevity and larger pot size of the Powmade range. If you’re looking for a buildable formula that can offer both a natural daytime hold and a dramatic nighttime look, this pomade is a perfect choice. Maybe you feel your eyebrows could be more defined? Don’t panic! Powmade can help you achieve a sculpted look, with its thicker texture which is perfect for creating controlled detail.
What Does It Feel Like?
Powmade feels nourishingly creamy on application but as the balm melts into the brows, it transforms into an invisibly lightweight texture; the long-wearing, comfortable formula is perfect for warmer climates as it retains its non-drying, moist texture.
What’s Special About The Design?
Now, this has to be my favourite part of Benefit Powmade: the built-in sideswiper. If like me, you find pomades messy, you’ll love the custom made edge too; the lip is there to remove excess product and achieve a more precise, defined eyebrow look. Not to forget, the Pomade is housed in a jar, adorned with an iconic silver lid that will fit perfectly into any Benefit brow collection; the finishing touch? A magical silver star is detailed on the outer of the jar.
How Do You Use It?
Dip your brush into Powmade, wiping off the excess on the pink rim. Stroke across the brows in light upward motions before blending with a spoolie! Top tip: ensure the jar lid is screwed on tightly between uses.