Urban Decay Vice Plumping Shine Balm Review

Review of the Urban Decay Vice Plumping Shine Balm

Big, voluminous pouts are in! But we don’t need to turn to extreme measures to try the latest makeup trend, thanks to the Urban Decay Vice Plumping Shine Balm; a skin-caring lip colour that works to hydrate and round out your pout, whilst adding a subtle flush of colour.


The Most Important Thing About The Urban Decay Plumping Shine Balm Is…

Its skin-caring formula! Combining the weightless feel of a lip balm with the glow of a lip gloss, the Vice Shine Balm perfectly balances comfort with colour. But that’s not all: infused with hyaluronic acid, Urban Decay’s Vice balm plumps and hydrates your lips for a healthy-looking, fuller pout, all while the balm offers a natural buildable colour. But the best bit? It’s vegan and cruelty-free!


What Does It Look Like On?

The Urban Decay lip gloss leaves behind a sheer, super-glossy shine that feels comfortable all day long. Perfect for anything from ‘no makeup days’ to those all-eyes-on-you moments, the Vice balm offers buildable colour, allowing you to customise your pout to fit any occasion. Whatever your skin tone or complexion, finding a colour that suits you will be easy, thanks to the broad array of hues – featuring everything from subtle peaches and pinks to red rosy glows. My personal favourite is Wilshire as it features a mesmerising pink sparkle that’s sprinkled throughout.


What Skin Type Is It For?

The Vice Plumping Shine Balm is ideal for all skin types, but the nourishing formula is especially beneficial for dry skin sufferers looking for a luxury lip balm that doesn’t dry out the lip contour.


You Will Love This If…

You’ll adore this if, like me, you’re not a fan of sticky and tacky textures; the weightless Shine Balm is a great alternative to traditional glosses and lipsticks. Plus, if you like to get more out of your makeup, you’ll appreciate the multipurpose skin-caring formula; it looks good and feels good.


Hero Ingredients:

This glossy balm offers more than just colour! The Vice Shine Balm plumps and moisturises with hyaluronic acid, which leaves your lips fuller and more deeply hydrated. An additional blend of nourishing shea butter and passion fruit oil works to form a protective layer across the lips, hydrating chapped pouts and preventing further irritation.


What Does It Feel Like?

Urban Decay’s Vice lip gloss has a silky-smooth texture, which seamlessly glides across the lips. As the balm sinks in, a reassuring tingle lets you know the formula’s hard at work.


What Does It Smell Like?

A fruity cocktail of sweet, addictive scents – it’s tricky not to lick this lip balm off your lips!


What’s Special About The Design?

If I could sum up the Plumping Shine Balm’s design in two words it would be: ‘ease’ and ‘style’. Housed within a slim, travel-friendly tube, the shine balm is perfect for an on-the-go refresh. And the icing on the cake is the signature Urban Decay purple-tinted chrome cap, which joins a flat plush applicator for ultra-easy application.


How Do You Use It?

Apply the Urban Decay Shine Balm directly onto the centre of your lips and sweep outwards on both sides. Then, sweep from side to side for even coverage and colour.



Vegan and cruelty-free.


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