Lately, watching the world adjust to the ways it enjoys fragrance has been both uplifting and upsetting at the same time. During this strange time, scents have brought many comforts and escapism, and on the other hand, seeing testers disappear and new launches drop off the face of the earth has also been tough for the industry, especially for all of our fragrance lovers.
With that being said; we feel we all have a bigger responsibility than ever to tell the story of perfume. And, we’re not going to let anything get in the way of celebrating the most well-awaited month of the year for fragrance fans! We have a full #EscentualScents itinerary for the month ahead, to keep us, and our noses busy, and inspired…
#EscentualScents 2020 Itinerary
Become a pro at shopping online with our hints, tips and expert lives.
We’ve rounded up the newest and best fragrance of the year to put them to the real sniff test. Our customers, fragrance experts, leading press and our internal team will be guessing the notes, fragrances and giving us honest opinions of their aromas to help you learn more about how to confidently shop fragrances online…
If you found a favourite from our above lives, it’s time for the big reveal! Join us and the brand experts as we fill in the final piece of the scent story and announce what #EscentualScents were in the line-up, along with huge daily giveaways for you to try your personal winner!
Reveal Week
#EscentualScents I is BVLGARI Man Glacial Essence
#EscentualScents H is Calvin Klein Eternity Eau Fresh
#EscentualScents G is Paco Rabanne 1 Million Parfum
#EscentualScents F is Dsquared2 Red Wood
#EscentualScents E is Moschino Toy Boy
#EscentualScents D is Coach Dreams
#EscentualScents C is Jean Paul Gaultier Le Male Le Parfum
#EscentualScents B is Acqua di Parma Colonia Futura
#EscentualScents A is Hugo Boss Alive
Discovery Week
We rounded up the newest and best fragrance of the year to put them to the real (blind) sniff test. Our customers, fragrance experts, leading press and our internal teams gave us honest opinions of each aroma to help you get an idea of how these fragrances actually smell without being influenced by marketing campaigns or beautiful bottles…
Discover Scent A and B
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Discover Fragmental’s Thoughts on Scent C, D and more.
View this post on Instagram@escentual sent me nine mystery fragrances to smell. These are my very first impressions!
Discover Scent E an F
Discover Scent G and H
Discover Scent I
Learning Week
01/09/2020 12:00
Your Introduction To #EscentualScents
Chelsey will be giving you the low down on what’s going on for the month of September! Find out everything that’s happening with #EscentualScents. Grab your diary, pick your lives and don’t forget to put your notifications on for our big discovery week!
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01/09/2020 18:00
Masterclass: How to shop fragrance online with Sarah Binns
Ceryn and Sarah tell you the best tips about how to shop fragrance online when you haven’t been able to smell the tester. Bring a notepad, and your favourite fragrance to learn more!
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Ceryn and Sarah from Perfume Pros share their tips and tricks on how to shop online for fragrance.
02/09/2020 18:00
Masterclass: How to navigate fragrance notes with Aspects Beauty
Are you unsure what fragrance notes mean, and which ones you like? Without testers or samples, notes are one of the best ways to discover what a scent smells like. Join this live to find out more!
03/09/2020 18:00
Masterclass: How to avoid taking risks with fragrance with Candy Perfume Boy
Thomas teaches us how to avoid the dreaded disappointment of buying a new fragrance you might not like. Learn how to feel confident picking out the aromas you don’t like, and the scents that you will.
04/09/2020 18:00
The #EscentualScents Quiz!
Put your new fragrance knowledge to the test with Chelsey and Ceryn and our live #EscentualScents quiz. You could win a fragrance hamper worth over £200!
