5 Best-Selling New Beauty Releases From January

Best selling new beauty January

Do you love new beauty? If yes, hang about – because we’ve got something exciting to share with you: every month on our blog, we’ll be unveiling the top 5 new beauty products that sell best on Escentual.com. Each edit will be made up of the new beauty products that you’ve purchased most that month – so, essentially, this blog is curated by you; who better, right? We’ll share the reasons why they are worth trying, offering our own unique insights on the products to help you decide which ones are right for you. 

January’s selection of beauty newness is incredible with a wide array of best-sellers featuring everything from premium skincare to makeup, to fragrance – you’ll have plenty of newness to explore. Here are the best-selling beauty launches from January…


1. The Soothing Balm



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A post shared by ClarinsUK (@clarinsuk)

Our top-selling beauty product from January is the new Clarins Calm-Essentiel Repairing Soothing Balm; a formula made to help soothe damaged skin on the face and body. Unlike your typical balms, this formula doesn’t have a greasy feeling after you apply and instead has a powdery fresh texture. As you massage the formula into your skin it gets to work strengthening your skin barrier, repairing rough, dry, and damaged skin, providing an instant sense of relief to irritated skin. Made from a soothing cocktail of 95% natural ingredients, you can trust this balm to comfort your skin.

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2. The Matte Liquid Lipstick



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A post shared by Lancôme Official (@lancomeofficial)

Matte lipstick addicts have fallen for the new Lancome L’Absolu Rouge Drama Ink this month and we can see why; the liquid lipstick is any beauty lover’s dream lippy with a selection of vibrant colours and an ultra-thin texture that covers your lips with bold colour in just one stroke. Unlike other matte lipsticks, this formula isn’t drying, feels comfortable to wear and will never look overapplied. To top it off, the lipstick has a sponge heart-shaped applicator for easy and precise application, so you can perfect your pout.

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3. The Light Primer


Benefit fans have made the POREfessional Lite Primer a best-seller this month. The cult POREfessional primer’s new lighter version has a slightly more powdery texture than the original and feels undetectably weightless on the skin; you can put this down to its high 73% water-based formula. Perfect for all skin types, the Benefit Lite pore-smoothing primer can be worn under makeup or on its own to give you poreless, flawless skin.

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4. The Fresh Fragrance

DIOR Homme Sport Eau de Toilette Spray

DIOR’s newest version of the Homme Sport Eau de Toilette has proved popular on Escentual this January; the men’s classic fresh lemony scent is sensual and sophisticated, with one of our customers describing it as “pure gold“ in a review. The scent holds the same bright spicy energy and woodiness as the classic Dior Homme fragrances, so any fan of the original is guaranteed to adore this sports version.

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5. The Anti-Pollution Hair Mist

L'Occitane Gentle & Balance Anti-Pollution Mist for All Hair Types

Our final best-seller from January is the new L’Occitane Anti-Pollution Mist. Designed for all hair types, there’s space for this protective hair mist in everyone’s hair care routine. So, what makes this hair mist so special? The formula uses nourishing essential oils and actives to help rid your locks of unpleasant odours, protecting your scalp and hair against the harmful effects of daily aggressors like pollutants, particles in the air that can affect the overall health of your hair and scalp.

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Discover More:

January Wishlist: Best Luxury Makeup

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