Our best selling new beauty edit is back and jampacked with the most exciting launches from the month of April. The premium beauty line-up has the top ten launches that you loved and bought most, which means every single product in this edit has earned its spot and is chosen by you! From a nourishing hair mask, and a boozy men’s fragrance to a hydrating serum, discover the 10 best selling new beauty products from April…
1. The Hair Mask For Dry Curly Hair
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Our best selling product Klorane Cupuacu Repairing Mask was an Escentual exclusive for April; designed especially for curly, wavy and coiled hair, the Cupuacu Mask is a 3-in-1 treatment that can be used as a deeply nourishing 5-minute hair mask, a night mask or a finishing leave-in treatment to help define curls. The deliciously scented cream formula deeply nourishes and moisturises hair using the conditioning properties of Cupuacu butter.
2. The Lightweight SPF50+
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Another new release you’ve been loving is the Caudalie Vinosun Lightweight Cream SPF50+. Made for sensitive skin, the fragrance-free fluid SPF helps to protect your skin against UVA and UVB rays while feeling extremely lightweight on the skin. The vegan formula absorbs into the skin instantly leaving a comfortable and invisible finish.
3. The Anti-Blemish Moisturiser
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The new Bioderma Sebium Anti-Blemish Care helps fight redness, spots and redness. The refreshing moisturiser is specially designed for acne-prone and sensitive skin types to soothe angry breakouts. Its lightweight formula makes a smooth makeup base while reducing the appearance of red marks and blemishes.
4. The Hydrating Serum
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Dermalogica fans have fallen for the new Circular Hydration Serum. The ultra-moisturising serum is packed with a hyaluronic serum that penetrates the lower levels of the skin. Its lightweight consistency plumps fine lines and smooths skin using a combination of algae, plant-based sugars and amino acids to ensure your skin stays healthy, thanks to a postbiotic blend that helps maintain a balanced microbiome.
5. The Boozy Fragrance
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GIVENCHY Gentleman have added yet another best-selling fragrance to their collection. Their newest Eau de Parfum is a sensual fragrance with addictive floral and woody tones with the same warm and boozy signature as whiskey.
6. The Skincaring Primer
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Skin-caring makeup is a massive trend for 2022, so it’s no wonder the new Yves Saint Laurent NU Glow in Balm is an instant bestseller on Escentual. The skin-smoothing NU Balm primes the skin for seamless foundation application while ensuring skin is naturally radiant and hydrated for 16 hours thanks to plant-based glycerin.
7. The Sensual Rose Perfume
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Narciso Rodriguez have added a rose-infused flanker to the Musc Noir collection. Already a bestseller on Escentual, the Narciso Rodriguez For Her Musc Noir Rose EDP is set to be loved as much as the original. How is it different? It’s a more musky and less deep interpretation of the Musc Noir with a new bold addition of the tuberose note.
8. The Natural Foundation
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Foundations infused with skincare ingredients are a rising trend this year, so we aren’t surprised to see that YSL’s Nu Bare Look made it to our list of best sellers in April. The lightweight formula is a foundation and skincare hybrid that has a lightweight coverage that leaves a naturally flawless finish for 24 hours. What’s the top-selling shade? Nu 1.
9. The Futuristic Fragrance
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The moment we set eyes on Moncler Pour Homme Eau de Parfum we knew it was going to be a bestseller. At first glance, it’s clear, this fragrance is anything but ordinary, with its futuristic LED design which allows you to create a personalised message or even add your name. Not only does it look cool, but its fragrance is equally as impressive with an uplifting woody fragrance with earthy undertones.
10. The Smoking White Floral Scent
Michael Kors Gorgeous! fans have been loving the fashion house’s newest addition to the line, Super Gorgeous! The April bestseller amps the original notes of smoking tobacco, and a white floral bouquet of jasmine and orange blossom to create an even richer and bolder lasting impression.
