Escentual Loves: Sun Poverty Initiative & Tik Tok Trends

Escentual Loves

Do you want to hear some exciting beauty news? If yes – stick around. I’ve been busy scouting out all the best new beauty stories and must-try TikTok trends to include in June’s edition of Escentual Loves. From a shout-out to the return of our #SunPoverty campaign to the launch of two iconic celebrity skincare lines, there are so many beauty stories to get excited about this month…


Sun Poverty

We Are Back For 2022!


We’re back with our #SunPoverty campaign for 2022, and we plan to take our do-good campaign to new heights this year. We believe that every child should have access to sunscreen and parents shouldn’t ever have to choose between food, clothes, and sunscreen. To help increase the awareness of sun poverty in children, we aim to educate children on the importance of sun safety and donate SPF to schools across the UK. Last year we donated 20,000 sunscreens to children in need and this year we plan to donate even more.

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Foundation In Water

As the weather begins to heat up, many beauty lovers want naturally glowy skin so are reaching for lighter formulas for summer. A trend that we saw that has taken Tik Tok by storm is the new foundation in water trend which gives you dewy skin that doesn’t melt or transfer.

@helinndoski Foundation in WATER?!! Ib: @Rachel Rigler #makeuphack #makeuptips #makeup ♬ original sound – Helin


Frozen Beauty Blender

We love keeping up with the latest viral beauty trends on Tik Tok, so when we saw the frozen beauty blender hack we had to share it with you. Beauty lovers have taken the classic technique of dampening your beauty blender to make a glowy base one step further. Dampening the sponge and then freezing your beauty blender before you apply your base is meant to depuff, reduce pore size and use less product.

@mireyarios HIGHLY RECOMMEND! Try it out and tag me so I can see what you guys think :):) #viralmakeuphack #viralmakeup #frozenbeautyblender #beautytipsbymireya ♬ original sound – Mireya Rios


Celebrity Skincare Line Launches

Kim Kardashian: SKKN


Kim Kardashian has released her new skincare line SKKN. The minimalist design of the collection reflects Kim’s style but its 9-step regime is far from basic.


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A post shared by SKKN BY KIM (@skkn)


Hailey Bieber: Rhode

Hailey Bieber is renowned for her glazed doughnut skincare routine, so I’m sure I won’t be alone in saying that I’m dying to try her debut skincare line. Designed for every skin type, the skincare collection gives us all access to Hailey’s notorious glowy skin.


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