Escentual Loves: Estee Lauder, French Pharmacy & Tik Tok Beauty Trends

Escentual loves

Want to know what’s been happening at Escentual HQ, get to grips with new beauty trends and learn about interesting stories from the beauty and fashion industry? Well, you’re in luck as it is this month’s edition of Escentual Loves; I have been researching everything from TikTok beauty trends, Paris fashion week, to the stories breaking in our own business to bring you lots of exciting content that’s too good to miss…




French Pharmacy: 10 years


French phamacy promotion at Escentual

Our famous French Pharmacy promotion is in full swing for October, but this one is extra special as we are celebrating our 10-year anniversary. The promotion has been running quarterly for over a decade, which we can’t quite believe! We just wanted to take this time to thank customers old and new for shopping with us all this time.

10 Icons For 10 Years Of French Pharmacy


New Brand: Estee Lauder


The day you have been waiting for is here; we’ve launched Estee Lauder on Escentual. The Escentual team has been working around the clock to prepare Estee Lauder for launch day and we are proud to announce it’s ready to shop on-site…


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The Team


Escentual team achivements escentual loves edit

We love celebrating our team’s achievements, so we thought it would be fitting to share that Tom, a long-standing Team Escentual member, ran the Cardiff half marathon again this year! This is Tom’s 4th half marathon to date and he may do more in the future!


TikTok Viral Beauty Trends



The Glazed Doughnut Chocolate Nails


Hailey Bieber’s glazed doughnut nails were one of the summer’s biggest trends and show no sign of slowing down; she has now upgraded to chocolate-glazed donut nails just in time for autumn.

@haileybieber I know we’re tired of my constant color switch up but… the chocolate glazed donut nails are really hitting for me for fall 🤤🤎🍩🍩🍩🍩🍩 @zolaganzorigt ♬ original sound – jex




TikTokker and journalist, Jacqueline Kilikita, is pushing aside over-lining lips for ovaling. Oval-lining involves drawing a circle in the centre of your lips to create a more full and plumped effect.

@jacquelinekilikita Stop over-lining your lips and start oval-lining! Inspired by @katiahaek #ovallining #lipliner #plumplips #liphack #makeuphack #beautyinatik ♬ Glue – Bicep


Lip Slugging


We explored the new TikTok trend, Lip Slugging in the latest edition of Trend & Tested. Lip Slugging involves applying two formulas to your lips to help with dryness and smooth cracks and rough texture. The first layer is a healing cream and the second is a nourishing balm. Do you think you’ll try it?


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See how team members Hannah and Keavy got on when they tested Lip Slugging in our recent edit…

We Tested TikTok’s Viral Lip Slugging Trend


Fashion Shows



The Spray On Dress


Bella Hadid and Coperni rewrote history at Paris Fashion Week when Bella Hadid walked the runway in a dress that was made in front of your eyes! The Coperni runway team sprayed on Bella Hadid’s dress in a show of fashion meets technology.


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Nineties Nostalgia


Paris Hilton closed the Versace show at Paris Fashion Week in a pink chainmail mini dress, which is reminiscent of her signature style; this finale dress came after a series of gothic bridal-esque outfits that Donatella Versace said were inspired by rebellious women.


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Barbiecore is taking over the runways and spilling into celebrities’ wardrobes, like Megan Fox’s and beyond. Halpern’s recent collection is inspired by a house party at Barbie’s Dream House, which features a selection of never-seen-before Barbie outfits that came from the Mattel archives. Halpern brought them to life with real-life Barbie dolls on the London runway for their SS23 show and the result was magical…


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A Marilyn Moment


Marilyn Monroe has been a source of inspiration for the beauty and fashion industry for the last few decades and she continues to be even today. From celebrities like Kim Kardashian delving into dress archives, the recent release of Netflix’s documentaries, and biopics like Blonde to whole fashion lines dedicated to her memory; we are all still fascinated by Marilyn.

The Salvatore Ferragamo show in Milan was inspired in part by the famous crystal-encrusted Ferragamo red shoes made for Marilyn Monroe in 1959. With sparkly red lights as a tribute to the iconic glittering red heels throughout his spring show in Milan…


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Discover More:

Escentual Loves: Our Team, Issey Miyake and Cool Collaborations

Escentual Loves: Sun Poverty Initiative & Tik Tok Trends