Do you constantly refresh the Escentual ‘What’s New’ page to see the latest new beauty launches but just want a quick summary of all the best ones? If the answer is yes – then you’ve come to the right place, as this blog post is a round-up of the bestselling new beauty releases from October. From hydrating moisturisers, and tinted lash and brow serums to curling mascaras, you’ll find all the must-haves beauty essentials to add to your wishlist in this month’s bestsellers from October…
1. The Microbiome-Friendly Moisturisers
The Avene Tolerance Hydra-10 Hydrating Fluid and the cream version topped our bestsellers list this October. This duo is for sensitive skin prone to dehydration and redness. Both formulas are non-comedogenic formula won’t clog pores and will hydrate skin for 48 hours thanks to an infusion of skin-plumping hyaluronic acid. Their formulas are microbiome-friendly and made of 100% natural origin with a creamy texture that leaves skin plumper and moisturised. But how do you know which is best for you? The fluid version is designed for combination skin, whereas the cream is for dryer skin types.
2. The Perfumed Hair and Body Mist
Angel fans have fallen in love with the Thierry Mugler Angel and Alien Hair & Body Fragrance; it combines everything you love about the scent into a lightweight mist that wraps around every hair strand, giving you a whiff of an airy version of the original Eau de Parfum with every swish of your hair; plus, you can spray it on your body too!
3. The Mascara Multi-Taskers
Lash serums and brow stylers are the latest beauty trend on Escentual, so it’s no surprise that Clarins SOS Lashes Serum Mascara and the Clarins Lash & Brow Double Fix Mascara have made it to the bestseller list. The Lash Serum has a lightweight serum that conditions your lashes that you can also use as a primer for your mascara. It has a light brown formula, so can add definition and length to your lashes and brows. On the other hand, the Clarins Lash & Brow Fix Mascara can be used as a clear mascara for defining lashes and your brows.
4. The Purifying Gel Cleanser
The Bioderma Sebium Intense Purifying Gel is the ideal cleanser for oily to combination skin. It’s gel-to-foam formula lathers on the skin, binding together dirt, oil, and impurities to help reduce the appearance and reappearance of blemishes. Designed for all skin types, including sensitive skin – its efficacious gel helps unclog pores without stripping skin or that dry sensation you get from some foaming cleansing.
5. The Luxe Eyeshadow Palette
Makeup lovers have fallen head over heels for the recent launch of the GUERLAIN Ombres G Eyeshadow Quad in the Golden Stars edition, and we can see why; it’s beautiful! The foursome of glistening warm shades – gold, burnt amber, plum, and blush are the ideal eyeshadows to take into the festive season. Each shade is infused with a dash of sparkle with intensely pigmented shades that offer long wear and a shimmering finish.
6. The Rich Moisturiser Refill
The L’Occitane Shea Butter Ultra Rich Body Cream is already a bestseller. Hence, it’s no surprise that the refill is also a favourite. The 95% natural formula is for very dry and sensitive skin and offers a more efficient and eco-refill so you can reuse and keep your original tub.
7. The Mattifying Anti-Blemish Gel
There’s been not one, two, but three launches from Clarins that made it to Octobers bestseller. The anti-blemish gel keeps the skin looking matte while smoothing the skin so looks clear. Its 96% natural formula has a cool gel texture with a slightly powdery matte finish, which is great for oily skin types looking for a shineless finish.
8. The Anti-Ageing Eye Gel Cream
We recently launched Estee Lauder on Escentual, and you all wasted no time adding it to your basket. The Estee Lauder Advanced Night Repair Eye Gel-Creme proved to be your favourite. The rich gel has a pillowy texture that leaves a nourishing film on your eye contour. Your dark circles and crow’s feet will be reduced, and your eye area will be moisturised thanks to the moisturising gel, which delivers 100-hour hydration.
9. The Curling Mascara
GUERLAIN has made it to October’s bestseller list, this time for mascara. The Noir G 24H Intense Mascara is the ideal mascara for anyone looking for curlier and more voluminous lashes. The formula is intensely pigmented and delivers 24-hour wear while creating fluttery long butterfly-esque lashes.
10. The Vegan Lip Liner
bareMinerals Mineralist Lasting Lip Liner found its way into your baskets this month, and we can understand why! The lip liner feels extremely creamy, comfortable, and hydrating even though it has a matte finish. It gives lips long-lasting colour and definition in one quick swipe while nourishing them thanks to its mineral-based formula.