February is the month when we celebrate love, so with that, it seems fitting to introduce our latest edition of Escentual Loves. We’ve been searching high and low for interesting stories in the beauty and fashion industry so we can share them with you! What’s in this edition? From the launch of the first-of-its-kind sexual wellness brand, Vella, on Escentual, a revolutionary campaign by our brand partners COTY to change the dictionary definition of beauty to a fashion collaboration between Nike and Tiffany, there are so many exciting stories to read about in February’s Escentual Loves…
Escentual
Brand Launch: Vella
Vella has just launched on Escentual, and it’s a big moment for us because it’s the first product in our sexual wellness category. However, their star product, the Pleasure Serum, is impressive in its own right! It features first-of-its-kind innovation that helps women achieve better orgasms and unlock a healthier sex life.
Keen to try this for ourselves; the women of Escentual are trying it in our monthly beauty review panel. Want to know more? Keep your eyes peeled on our blog for a full 30-day review…
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The Escentual Fragrance Community
Our #EscentualScents Group has officially changed to the Escentual Fragrance Community. The new group is a place to chat all things fragrance with a friendly community of liked minded perfume addicts while learning about the latest new fragrance launches, promotions and reviews on Escentual.com.
Nike X Tiffany
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Sporting giants Nike have collaborated with Premium jeweller Tiffany to create a pair of custom trainers that embody both brand’s signature style – taking Nike’s classic trainer design and tick emblem, now coloured in Tiffany’s signature blue shade and, on the heel, they’ve added a silver gilded logo just like a piece of Tiffany jewellery.
COTY: The Meaning Of Beauty
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Our partners COTY are campaigning to change the definition of beauty in the dictionary; they argue it’s the outdated notion of what it means to be beautiful. For the #UndefineBeauty campaign, COTY conducted a social experiment involving 100 people worldwide who were asked what they thought the word beauty meant. None identified with the dictionary definition. As a result, COTY has started a petition to change it, which you can sign here…
Sydney Sweeney: Armani My Way
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Sydney Sweeney is named the face of Armani My Way Parfum. She is best known for her role as Cassie Howard in the acclaimed series Euphoria and, more recently, her role in White Lotus. A rising star in Hollywood, Sydney Sweeney embodies the power, femininity and adventurous spirit of the Giorgio Armani My Way Parfum.
Glazed Blush Nails
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Hailey Bieber has made glazed blush the ‘IT’ nail look of the season. Fans spotted her recent Instagram post wearing the glossy blush nails. Naturally, now it’s trending. Do you think you’ll try it?
TikTok Beauty Hacks
Finger EyeLiner Hack
@bexcxmpbell I’m obsessed #linerhacks ♬ original sound – Bex
If you struggle to get your wing liner thin and precise, this beauty hack could be for you. Tiktokker, @bexcxmpbell, has developed a hack to help you apply that flawlessly the first time. Draw a dot of eyeliner on your index finger and drag it up from the corner of your eye to create a smokey wing liner.
Under Painting Makeup
@victorialyn The @maryphillips Routine‼️Underpainting seen on @Hailey Bieber @Kendall Jenner & more✨#makeup #beauty #haileybieber #maryphillips #underpainting ♬ French Jazz Cafe (Gypsy Jazz Manouche) – SplashStudio
Makeup artist to stars like Hailey Bieber and Kendall Jenner, Mary Phillips, has released her secret to creating the perfect no-makeup makeup. She shows the underpainting technique, and it’s easier than you might think. All you need to do is apply bronzer, highlighter and concealer before foundation to create a softer, more natural look.
