DSquared2 He Wood
Wood as a solid and reassuring substance, aromatic reminiscence, personal refuge, vibrant sensation...
For the modern man who dreams of nature in a quest for freedom and seduction.
The He Wood fragrance reflects Dean and Dan's unwavering love of their native land: Canada, which they choose to capture and celebrate through wood.
This project reflects their philosophy and simplicity, inspired by the richest and strongest, most beautiful and basic of nature's elements.
Wood is the true signature feature; it's there in the name of the fragrance, it's in the packaging materially present, it's in the essence as an aromatic memory and it's in the ad campaign as a reassuring element.
The wood, Canadian Red Alder, frames and protects the perfectly square bottle. Thanks to this wood's rich nuancing of both hue and grain, each item is vibrantly unique.