International Shipping from $6.59*

Urban Decay Eyeshadow Primer Potion 10ml

Only: €22.66

Create a perfectly smooth base for your eyeshadow whilst intensifying your look with the Urban Decay Eyeshadow Primer Potion tinted range.

The tinted Eyeshadow Primer Potion collection offers the perfect base for your eye look, allowing your chosen products to blend beautifully over the top of it while increasing its staying power. Depending on which tint you choose, these effective eye primers will allow you to brighten and enhance your eyeshadow for lasting impact.

Featuring space-age polymer technology that will glide over any imperfections on the skin’s surface, each smoothing base ensures a beautiful beginning. The range of shades suit all skin tones, so there’s no reason your eyeshadow can’t look anything less than perfect!

Why We Love It

There’s nothing worse than when you apply a beautiful eye look and it starts to crease, fade or smudge only a few hours later. Primer is quick and easy to apply and makes a world of difference to the pigment and longevity of your shadow. These tinted primers from Urban Decay take it one step further and provide a clean and unified base that will make the colour of your chosen eyeshadow really stand out.

How To Use It

Squeeze a small amount directly from the tube or use the applicator included and blend over your eyelid with your fingertips for beautifully smoothed and primed eyes.

Works Well With

Pairing your Primer Potion with any of the highly pigmented Urban Decay Eyeshadows will result in a long-lasting eye look that will not budge, crease or flake.


Paraben-free, gluten-free, PETA certified cruelty-free​.


Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Shipping Restriction: Can only ship to the UK and European (EEA) destinations.

  Colour Price Points Earned? Stock level  

Item# Z042262

Only: €22.66
36 Pretty Pennies
7 in stock
Urban Decay Eyeshadow Primer Potion 10ml is rated 5.0 out of 5 by 3.
Rated 5 out of 5 by from Well known and good product. Grate seller, fast delivery.
Date published: 2022-10-12
Rated 5 out of 5 by from Fabulous I wish I’d known about this product years ago! I’m a 58 year old so eyes are starting to wrinkle and putting eyeshadow and eyeliner on can sometimes drag the skin or smudge. Not with this on my eyelids. Product glides on and remains as fresh as when it was put on. It’s also invisible.
Date published: 2021-09-22
Rated 5 out of 5 by from Second time I am buying this I love this product and use it every day. I don't use it as primer for eyeshadow, hardly use any, but use it as a concealer for my eyelids. Easy to apply and stays put all day.
Date published: 2020-02-16
  • y_2024, m_6, d_20, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_3
  • loc_en_US, sid_urbandecay048, prod, sort_[SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_escentual-en