A few years ago, three friends from Italy decided to buy and relaunch the fragrance Acqua Di Parma, more because of its history and its sentimental value, rather than an actual business venture.
They established what started as a nostalgic project into a high-end, worldwide luxury brand.
Now, Paolo Borgomanero, former president and co-founder of Acqua Di Parma, is presenting a new fragrance dedicated to appeal to the discerning customers who appreciate the luxury and charm of old times.
"One should either be a work of art, or wear a work of art." - Oscar Wilde