“Tame your hair into a trendy style with added thickness using the Aveda Men Pure-Formance Grooming Clay; perfect for controlling unruly hair without any heavy or greasy feeling and a no shine finish.” - Hannah, Escentual Beauty Team.
Why You’ll Love The Aveda Men Pure-Formance Grooming Clay:
- Lightweight grooming clay holds your hair style in place all day.
- Leaves a matte finish with no stickiness.
- Innovative botanical formula that thickens hair.
- Sensual spicy aroma with fresh undertones.
- Vegan and cruelty-free.
What You Need To Know:
The Pure-Formance Clay has a thick balmy texture to grip each individual hair and hold it into place as you style, all whilst feeling incredibly lightweight. Though not visible, the clay contains micro-fibres for added control, creating the illusion of thicker hair that is full of body. The creamy paste melts to be invisible with a matte finish in your hair.
Why It’s Escentual:
Whether you’re looking for your hair to look natural or to have a chic styled look, the Pure-Formance Clay is easy to use to create whatever style you prefer. The paste thickens each hair strand without feeling heavy, greasy or sticky, acting as a multipurpose styling tool for all hair types, and is especially ideal for those with thinner hair.
The clay has a premium feel, from the understated brown tub design to the intoxicating fresh and warm scent that is made from organic essential oils. Citrus blends with spearmint and vetiver for a slightly spicy kick as you style your hair, ideal for energising your senses as you get ready to go out.
The Best Way To Use It:
Work a small amount between your palms and smooth through your damp or dry hair. You can use a comb if your hair is longer or you want a textured finish.
The Sustainable Side:
Every Aveda product is Leaping Bunny certified and has a negative carbon footprint thanks to the solar and wind-powered manufacturing, sustainable sourcing of ingredients and Aveda’s initiative to give back to the planet. The clay carton is made from 90% recycled fibers.
Values:
Vegan.
Cruelty-free.
Our Escentual Promise: Money back guarantee - if you are unsatisfied with this product for any reason, please let us know within 30 days of delivery and get your money back. See our full terms and conditions for more details.
Ingredients
Water\Aqua\Eau, Glycerin, Ppg-5-Ceteth-10 Phosphate, Ppg-3 Benzyl Ether Myristate, Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Hydrogenated Castor Oil, Copernicia Cerifera (Carnauba) Wax\Cera Carnauba\Cire De Carnauba, Alcohol Denat., Cetearyl Alcohol, Steareth-21, Canola Oil\Huile De Colza, Corn Starch Modified, Glyceryl Caprylate, Scutellaria Baicalensis Root Extract, Boswellia Serrata Extract, Yeast Extract\Faex\Extrait De Levure, Malt Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Ursolic Acid, Calophyllum Inophyllum (Tamanu) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Hydrolyzed Algin, Zea Mays (Corn) Starch, Oryzanol, Adenosine Phosphate, Acetyl Carnitine Hcl, Creatine, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polyquaternium-10, Simethicone, Pvp, Silica, Fragrance (Parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Sodium Gluconate, Potassium Sorbate, Phenoxyethanol .
Shipping Restriction: Can only ship to the UK and European (EEA) destinations.
