The Harajuku Lovers are the incarnation of Gwen Stefani's iconic style that goes beyond music, fashion, boundaries.
Gwen launched the L.A.M.B fashion line in 2003 and it was quickly embraced by the fashion community.
Love, Angel, Music, Baby and G each have unique personalities, style and attitude, making them perfect collectors fragrances.
Founded by Gwen Stefani in 2005, Harajuku Lovers is inspired by the kawaii street style of the Harajuku area of Tokyo. With emphasis upon the cute, crazy and bold fashion of Japan, Stefani set out to create a clothing line that reflected the individual style of her younger fans.
If Harajuku Lovers is a visual expression of Gwen Stefani's music, then her fragrances are the olfactory interpretation of her creativity and fun. Launched in 2008, the Harajuku Lovers fragrance line each represent a different girl: Love, Angel, Music, Baby and G, named for Gwen herself.
Love is a gentle Sweet Lolita with a flamboyant look; Lil' Angel is a Gothic Lolita with a dark and smoky theme; Music is an elaborate Visual Kei with a keen ear for sound; Baby is a Kawaii little girl with a bright and beautiful style; G is an Omotesando Girl with a cutting edge look. With seasonal limited edition scents and collectible bottles, the Harajuku Girls are the ultimate style icon.