With women discovering new desires in the midst of the liberated 1920s, a single man had a remarkable and audacious intuition.
That man was Jean Patou, a couturier with a forward-thinking outlook. Patou revolutioned fashion with new fashion innovation, including sportswear, the twin-set, monograms, and the first knitted bathing suits. It is his fragrance, however, that has created the most enduring legacy.
The quest for excellence, this refinement can be found in all of Jean Patou's perfumes: from the iconic Joy fragrance of 1929, up to the more recent "1000" and Sublime.